D
Current Site
5 issues verified
VS
A
TRG Standard
All 5 resolved + modern redesign
What This Is Costing You
Right now, people are landing on your site and leaving without ordering.
Even 10 missed customers a day:
300+ lost orders a month
At $12–$18 per order:
$3,600–$5,400/month
That's not a traffic problem.
That's a conversion problem.

And it compounds every single day.
Site Audit
What We Found on shawarmaempire.website
Every claim below was tested against the live site. Click any pin for evidence and the fix.
Critical (2)
Warning (2)
Minor (1)
shawarmaempire.website
Current Site
Current Shawarma Empire website
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2
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5
1
Bubblegum Sans Font
A children's party font on a serious restaurant brand. Bubblegum Sans undermines the quality of the food and 20+ years of reputation on Shawarma Row.
Fix: Professional typography that matches the food quality
2
No Online Ordering
Competitors on Shawarma Row let customers order from their phone. Shawarma Empire's only CTA is a phone number. Every customer who doesn't want to call goes to the shop next door.
Fix: Online ordering integration + delivery platform buttons
3
Shawarma Row Competition
5+ shawarma shops on the same strip of Lawrence Ave, all looking the same online. Nothing on the website differentiates Shawarma Empire from the competition.
Fix: Brand story, 20+ year heritage, and 4,000+ reviews front and center
4
No Menu Photos or Pricing
Customers can't see what they're ordering or how much it costs. No food photography, no prices. They have to visit or call to find out.
Fix: Visual menu with photos, descriptions, and prices
5
No Halal SEO
Halal certification is not leveraged in search. Customers searching "halal shawarma Scarborough" won't find the site through organic results.
Fix: Halal keywords in meta, schema, and on-page content
Proof of Concept
What This Looks Like in Practice
We rebuilt your site as a live example of how this should work.

Live Redesign: Shawarma Empire

Professional typography. Online ordering. Menu with photos and prices. 4,000+ reviews front and center. Halal certification prominent. See exactly how your customers would experience the brand when they land from Google.

View the Mock Site → This is how customers actually experience your brand when they land from Google.
Options Compared
Not All Growth Partners Are Equal
What you actually get depends on who you work with.
In-House Agency Freelancer / Creator Forge
Website + Local SEO Rarely Template No Custom, schema-ready
Online Ordering No Extra cost No Integrated ordering flow
Google Review Integration No Plugin No 4,000+ reviews on page
Halal / Niche Trust Signals Maybe Generic approach Not their focus Halal-first messaging + schema
Content That Drives Orders Limited Awareness only Engagement only Conversion-focused
Visual Menu + Pricing DIY Extra cost No Photos, prices, categories
Speed to Launch Months 6-8 weeks Varies Days, not months
Understands Restaurant Ops Yes Generalist Generalist Built for food brands
Outcome Focus Varies Impressions Followers Orders + lineups
The Bottom Line
Most options create content.
We create demand.
Content gets you seen. Demand gets you lineups at the door, delivery volume that scales, and the confidence to expand knowing your digital presence is pulling its weight. That's the difference.
Lineups
Not just followers
Delivery
Volume that scales
Expansion
Digital-ready growth
See the Proof →
FORGE — Digital Growth for Restaurants